What is a Zilhouette?

According to the Oxford English Dictionary:

silhouette  /sillooet/

noun 1 the dark shape and outline of someone or something visible in restricted light against a brighter background. 2 a representation of someone or something showing the shape and outline only.

According to the Zack Brandit Lemurish Dictionary:

Zilhouette  /zillooet/

noun 1 the dark shape of a lemur that reflects the perception of one’s personal style, writing, information, products, services and online presence. 2 a representation of someone or something reflecting the personal brand which they seek to achieve.

How do I use the Zilhouette portraits?

It is so easy! Remember when your math teacher said you cannot add apples and oranges because they are different? Well, your biology teacher may say, perhaps you cannot add them, but they are both fruit, they both contain juice, both contain water, both have a peeling; you get the picture.

What you do is you read a blog and you will see that it contains elements of “apples”, “oranges”, “pears” and many other aspects. You determine which “fruit” is the predominant one and make your choice of Zilhouette based on that. Is it mostly creative? Mostly informative? Mostly inspiring? Mostly an artistic product? Mostly a service that motivates you to garden (take action)? Pick your Zilhouette and let it be known how you perceive everything you see on the internet.

Here is how it works:

The user signs up for an account and uses a sliding scale when ready to start using the ZackBrandit platform. When any user of our platform opts to give their perception of a product, service, blog, social network or such, they simply move the buttons from left to right or right to left, depending on how they perceive what they have found. It is so easy!

Once you have used your sliding scale to record your perception, you receive your Zilhouette! Adorable, huh?!

Temperaments

In addition to Zilhouettes, each one has a temperament which is represented by a different posture of the Zilhouette. Arms, mouth and eyes reflect a change in attitude and tells us more about the natural disposition.
Here you will see a basic explanation of them:

The Undecided Zilhouette is much like the flow of water in that it can “go with the flow” or it can be agreeable and adjust easily to change (i.e.: take on the shape of a drinking glass or the shape of a flower vase). The Undecided is sensitive to his or her environment and tends to restrain from any extremes by flowing in simplicity and humility. Most live each of their personal experiences differently. Readers have a hard time leaning to one or another criterion and often chose to put the button around the center.
(i.e.: Creativity and Relevance are almost the same for them)

Gentle like a soft melody, a Well-Balanced Zilhouette represents someone who is capable of carrying out ideas and is co-operative by nature. Readers feel comfortable with these kinds of blogs. They perceive them as a healthy exchange existing between the stronger elements of the temperaments as opposed to the weaker elements.
(i.e.: Creativity greater than Relevance or vice versa)

Very earthly, practical and stable, the Decisive temperament enjoys nurturing ideas, showing strength and being resourceful. Decisive blogs often have one or two criteria which are strongly prevalent, therefore; are perceived as headstrong.
(i.e.: Creativity much greater than Relevance or vice versa)

Enthusiastic, active and preferring extremes, the Passionate exhibits a vivid, inner, fiery passion which is typically generated by a strong will and belief. Passionate blogs have most of their criteria leaning to one end or the other with no in-between, making them adamant in their stance and Zilhouette form.
(ex. Creativity perceived a great deal more than Relevance or vice versa)

When were Zilhouettes created?

Zack came up with the Zilhouette system when he began meeting people, reading their blogs and finding a need for products and services outside of the Berenty Reserve. He noticed there was a five star rating system on many sites, but it provided little insight regarding how or why information was perceived in a particular way.

So, he developed the Zilhouette psycho-web-ological system and simplified it based on the popular MTBI Personality Indicator System. Zack read that this system had helped some of the most successful companies in the world become more profitable by knowing how to develop the skills of their employees and utilize these skills to their fullest potential by pairing them in unique ways.

By creating the system and working to improve it over the course of two years, he began to realize that if blogs, internet networking sites, brands and consumers could 1) see how they were being perceived to tailor what they provide to the consumers of the net and 2) use this information to see how to better connect with others that are perceived in the same way, then marketing on the web would become very effective, affordable; enabling them to offer incentives and promotions to their consumers. Essentially, you could say that Zilhouettes were created when Zack discovered how the internet could combine sharing and awareness with Brand Empowerment!

Who is a Zilhouette?

We all have a little Zilhouette inside us and everyone can express his Zilhouette, if they want to! Everyone that has content on the internet that can be perceived in a certain way can become a Zilhouette to their readers and consumers. It is a way for people to say, “This is a very creative application on my favourite site where I interact with my friends.” or “This is very informative and helped me make a decision about a purchase I was looking to make.”

The fact is, everyone has their own personal style. Everyone is unique and perceived in a certain way and this is what we consider a “personal” brand. Some choose to showcase their own personal brand through blogs and others through unique purchases. Regardless, Zilhouettes reflect everyone’s personal brand be it a perception you have of content or the perception another has of content or products/services that you create.